What a contractor website costs and what you should get for it

The four things that actually move the number

• Number of service pages

  One page describing a single trade is inexpensive to write and rank. Ten service pages, each targeting a different job type and city, take research, photography and copywriting — and they are what produce calls for more than one kind of work.

• Photography and proof

  Original project photos, before-and-after sets, and written customer quotes consistently outperform stock images, because people hiring a contractor are looking for evidence of finished work.

• Lead handling

  A form that emails you is not the same as a system that acknowledges an inquiry immediately, stores the details in one place, and tracks which jobs turned into work.

• Ongoing support

  Sites need updates: new services, new photos, seasonal offers, plugin and hosting maintenance. Decide up front whether you are buying a one-time build or a relationship.

Why cheap and expensive are both misleading

A low-cost build usually means a template with placeholder copy, stock photography and a contact form that sends an email nobody monitors during a job. It looks fine and produces almost nothing, so the real cost is the season of lost inquiries. At the other end, a large agency retainer can pay for layers of account management rather than for more pages, better photography or faster replies. The useful comparison is not price against price — it is price against how many qualified inquiries the site can realistically produce and how quickly someone answers them.

A practical way to judge a quote: ask exactly how many pages you receive, who writes the copy, whose photos are used, what happens in the first five minutes after a form is submitted, and who you call when something breaks. If any of those answers are vague, the price is not the problem.

Red flags worth walking away from

• You do not own the domain or the hosting account.
• Your leads are routed through a marketplace you cannot leave.
• No one can explain how inquiries reach you after launch.
• Ongoing fees with no stated support, updates or reporting.

How we price at EGP Digital Solutions

Every package is quoted after a free strategy call, because a landscaper with one service and a general contractor running five trades do not need the same site. The call covers your trade, your service area, the jobs you want more of, and what currently happens when someone fills out a form. You leave with a clear scope, a fixed number and an honest view of what to expect in the first ninety days.

Common questions